Bad Bunny's Super Bowl outfit: A style breakdown

The Super Bowl halftime show turned into a grand spectacle as Bad Bunny arrived in style and a lot more. Every detail, from the stage design to his wardrobe, worked together to tell a story rooted in identity, pride, and cultural memory.

At Levi’s Stadium, the Puerto Rican singer opened the show in a sharp, all-white custom Zara look. Styled by Storm Pablo and Marvin Douglas Linares, the wardrobe remained monochrome but rich with meaning.

Bad Bunny’s Super Bowl Look

He donned his own version of a football uniform. The outfit centred on a custom jersey bearing his surname, a reference to his full name, Benito Antonio Martnez Ocasio. The name “Ocasio” and the number 64 were printed on the back, giving the look a personal edge.

He styled the piece with a crisp shirt underneath, tailored trousers, sneakers, and gloves, keeping the palette sharp and minimal.

As far as the story behind “64” is concerned, it’s a little trickier to decipher, with several theories surrounding it. It has been linked to his mother’s birth year, as well as to a career-defining moment—Un Verano Sin Ti becoming the first Spanish-language album nominated for Album of the Year at the 64th Grammy Awards in 2023. However, there has been no official confirmation.

After wearing Schiaparelli Haute Couture for his Grammys look, his choice of a Zara ensemble is possibly another nod to his culture. The fashion label first opened its doors in Spain in 1975, further reinforcing Bad Bunny’s connection to his roots during the grand Super Bowl performance.

Later, he swapped the jersey for a double-breasted blazer.

While his outfit was chic and in sync with Pantone’s Colour of the Year, Cloud Dancer, many criticised the choice of a fast-fashion brand for such a culturally significant moment.

Even his accessories reflected careful thought and luxury.

On his wrist sat an Audemars Piguet Royal Oak Selfwinding, a piece that retails for over $75,000, approximately Rs 69,83,485. Crafted in 18-carat yellow gold, the watch stood out with a rich green malachite dial, complemented by matching gold hands, hour markers, and bracelet.

That wasn’t the only accessory worth noting. He paired his elegant attire with a marquise stud inspired by the shape of a football.

He completed the look in his own BadBo 1.0 sneakers, created in collaboration with Adidas.

A performance rooted in culture

The set unfolded like a living neighbourhood. A barber shop, a modest casita, and familiar street-life details recreated a slice of Puerto Rico on the field.

Bad Bunny ran through a set that included songs like NUEVAYoL and DeB TiRAR MS FOToS. In fact, midway through the show, surprises arrived too! Lady Gaga appeared for a salsa-tinged rendition of her collaboration with Bruno Mars, while later Ricky Martin also joined the singer for a special duet.

At 31, Bad Bunny made history as the first artist to deliver a Super Bowl halftime show entirely in Spanish. More than fashion or music, the night marked a cultural shift, one where heritage wasn’t translated or diluted, but proudly worn on the world’s biggest stage.