Taapsee Pannu's ASSI to host six special premieres across Tier-2 cities

The makers of the upcoming film ASSI, starring Taapsee Pannu, are set to roll out an audience-first promotional strategy by taking the film across India ahead of its release. With six special premieres planned across Patna, Ahmedabad, Indore, Lucknow, Delhi, and Kolkata, scheduled a week before the film’s release, the makers aim to spark the right conversations among audiences.

The approach reflects an effort to give equal importance to cities beyond the metros, along with major urban centres in the film’s promotions. This also indicates the strong confidence the team has in the film.

The team behind ASSI has consciously chosen to step beyond the usual promotional circuits to connect directly with audiences who continue to champion meaningful, content-led films. These cities represent communities of viewers who engage with cinema not just as entertainment, but as a shared cultural experience.

By bringing the film directly to audiences ahead of its theatrical release, the makers hope to initiate conversations at the grassroots level, allowing the film’s themes to resonate organically.

This approach mirrors the core intent of ASSI, an investigative courtroom drama that dares to question uncomfortable realities and provoke dialogue beyond the screen.

Starring Taapsee Pannu in the lead, ASSI features Kani Kusruti, Revathy, Manoj Pahwa, Kumud Mishra, and Mohammed Zeeshan Ayyub, with special appearances by Naseeruddin Shah, Suprriya Pathak, and Seema Pahwa, further elevating the film’s thrilling depth.

Directed by Anubhav Sinha, the film is produced by Bhushan Kumar, Krishan Kumar, and Anubhav Sinha. It will release in theatres on February 20, 2026.