Mumbai Police enter Bridgerton era with new cyber safety message

Mumbai Police have found an unexpected ally in their fight against cybercrime, and it comes straight from the world of Bridgerton. In a move that blended pop culture with public safety, the city police recently adopted the Netflix show’s distinctive tone to drive home a serious message about cyber awareness.

Earlier this week, Mumbai Police shared a post styled like Lady Whistledown’s famous society papers, warning citizens about the dangers of engaging with unknown individuals online. The creative twist immediately caught attention, proving that cyber safety messaging does not always have to sound stern to be effective.

What exactly did Mumbai Police post?

The advisory, shared on February 3, 2026, was written in the voice of Bridgerton’s fictional gossip columnist. “Dearest gentle readers, as you navigate the digital ballroom, we hope you don’t fall for the wrong masked guests,” the message read, signed off warmly by Mumbai Police. The accompanying caption added, “Alluring appearances can be deceptive. Not every masked guest deserves a dance.”

Take a look at the post:

By referencing masquerade balls and hidden identities, the post cleverly highlighted how easy it is to be misled online, where scammers often hide behind convincing profiles and false authority.

Why was the Bridgerton-style warning needed?

The campaign comes at a time when Mumbai has seen a sharp rise in so-called digital arrest scams. In these cases, fraudsters pose as police or investigative officers, claim that the victim is linked to a legal case, and pressure them over video calls to transfer money. Alarmingly, even digitally aware users have fallen for these tactics.

Mumbai Police’s cybercrime cell has been actively cracking down on such frauds through interstate operations, recovering large sums and tracking organised networks behind these scams. Alongside enforcement, officials have stressed that awareness remains the first line of defence.

How did social media react?

The post struck a chord with both Bridgerton fans and regular users. Comments ranged from “Lady Whistledown has joined Mumbai Police” to praise for the department’s creativity. The high engagement showed that familiar cultural references can make safety advisories more relatable and memorable.

By borrowing Bridgerton’s voice, Mumbai Police reinforced a simple message: stay alert online, question what looks too good to be true, and never trust a masked guest too quickly. It is a reminder that in the digital ballroom, vigilance is always in fashion.