Student Of The Year merchandise goes online

Actors Varun Dhawan, Alia Bhatt and Sidharth Malhotra at the launch merchandise from their upcoming flick Student Of The Year.

Online shopping portal Yebhi.com has tied up with Karan Johar's Dharma Productions to bring the movie's merchandise closer to the people.

Their fashionable wardrobe in the film is expected to be a trendsetter, especially for college goers.

"Student of the Year is the story of the highly competitive, smart and fashionable youths of the country. We believe it is an ideal alliance to help our fans get the look of the movie, through the neo-modern shopping medium," a Dharma Productions' spokesperson said in statement.

The film is a romantic comedy directed-produced by Karan Johar releasing on October 19.

Varun Dhawan and Sidharth Malhotra pose together.