It has been around for 10 years and is the only Indian TV production company to be listed on the stock exchange.Now, Sri Adhikari Brothers Television Network Ltd has another feather in its cap. According to a recent IMRB survey, it is India's No. 1 TV software company. At present, Adhikari Bros has eight and a half hours of weekly programming (likely to be increased to 25 by the year-end) including shows like Waqt Ki Raftar, Made In India and Damini.A joint venture of Markand and Gautam Adhikari, the company will be co-producing a Sinhalese programme to be aired in Sri Lanka while joint ventures in Europe are also being explored. Film production is on the cards too.What exactly keeps them going? "We have concentrated on the core area, TV, and haven't gone in for aimless diversification," says Markand. .preferred-source-banner{ margin-top: 10px; margin-bottom:10px;}So far, the outfit's focus has primarily been on DD. Clearly, because of its wide reach.Published By: AtMigration Published On: Aug 24, 1998--- ENDS ---
