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How Pak's terror policy evolved in Kashmir

Birth of social media jihadists, death of Article-370

Operation Sindoor: When Indian missiles rained on Pak terror parade

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<div class="itg-mosimage"><amp-img src="https://ancillary-proxy.atarimworker.dev?url=https%3A%2F%2Fakm-img-a-in.tosshub.com%2Fsites%2Fmedia2%2Findiatoday%2Fimages%2Fstories%2F1992September%2Fzee-tv-1_123112031311.jpg" alt="" height="425" width="650" class="" layout="responsive"></amp-img>Still from Adhikari's serial Commander<p>And now comes the real crunch. The advent of Star TV rewrote the rules of the electronic media game, though Mandi House mandarins had seemed smug in the belief that viewers could never be enticed by English-language channels.</p><p>But hardly a year later, Star TV's southern transponder on the AsiaSat-1 satellite will beam a Hindi channel for viewers not just in India but in several countries stretching from Turkey to Singapore.</p><p>Zee TV will begin telecasting a time-tested package of soaps, chat shows, children's programmes and Hindi films for three hours every night from October 2, aiming to grow eventually into a 24-hour channel. </p><p>The familiar will share time with the fashionable - Sridhar Kshirsagar's comedy soap Anand, Makrand Adhikari's detective serial <i>Commander</i>, Shukla Das's <i>Jungle Toofan Tyre Puncture</i> for children, along with Imtiaz Dharker's astrology programme <i>Boley Tarey</i>, a business news-magazine by Raghav Bahl, a Donahue-type chat show and a game show with prizes for the participants. </p><p>Zee TV plans to have much more than just film-based programmes, an impression created when test signals consisting of Hindi film songs were telecast last month and described as a 'preview'. Says Esselworld's Subhash Chandra, who is the main Indian participant in the new venture: "Zee TV will stay off general news programmes completely. We're absolutely not competing with Doordarshan."</p><div class="itemcenter"><amp-iframe height="62" title="" width="320" sandbox="allow-forms allow-scripts allow-same-origin allow-popups allow-top-navigation allow-top-navigation-by-user-activation" allowfullscreen src="https://ancillary-proxy.atarimworker.dev?url=https%3A%2F%2Fakm-img-a-in.tosshub.com%2Fsites%2Findiatoday%2Fbanner%2Fpreferred-source-new.html%3Fv%3D1.014%5Cu0026native%3D1" class="mrBt15 preferred-source-banner"> </amp-iframe></div></p><p>Chandra's company Zee Telefilms, in which Ashok Kurien of Ambience Advertising also has a stake, will be the sole supplier of software to Zee TV. One Zee TV channel has actually been leased by a Bermuda-registered company, Asia Today Limited, and promoted by a group of Hong Kong and British NRIs headed by Ranjan Isaac. </p><table><tbody><tr><td><div class="itg-mosimage"><amp-img src="https://ancillary-proxy.atarimworker.dev?url=https%3A%2F%2Fakm-img-a-in.tosshub.com%2Fsites%2Fmedia2%2Findiatoday%2Fimages%2Fstories%2F1992September%2Fzee-tv-2_123112031311.jpg" alt="" height="425" width="650" class="" layout="responsive"></amp-img></div><b>"Zee TV will stay off general news programmes. It'll be pure entertainment."</b><br><b>Subhash Chandra</b> <i>Chairman, Zee Telefilms</i></td></tr></tbody></table></p><p>Isaac migrated to Hong Kong in 1974 and now heads Campaign Advertising, which reports billings of HK$ 100 million (Rs 39 crore). Neither Isaac nor Chandra will comment on how much they paid for the five-year lease of Star TV's sixth channel, which they bagged after intense competition from several Indian media companies. But the total cost of the project is likely to be Rs 65 crore, with the NRI share amounting to US$ 11 million (Rs 33 crore).</p><p>Though 20 million expatriate Indians live under the new satellite channel's footprint, urban viewers at home will clearly be the target of both Zee TV's programming and advertisers. Much of the advertising is expected to come from multinationals looking for Indian markets, such as the Japanese electronic giants. </p><p>Zee TV expects Indian advertisers to contribute about a third of the new satellite channel's advertisement revenue. Advertisements will be restricted to 10 minutes every hour and will cost Rs 30,000 for a 30-second spot, with the newly-formed Ambience Space booking time against rupee payment.</p><p>Zee TV is being launched at a time when Indian advertisers are beginning to turn pretty enthusiastic about other Star TV channels. Says Marzban Patel of Mediascope, sales agents for Star TV's English channels: "There are more than 30 new advertisers in the pipeline, including several retailers from Bombay." </p><p>Star TV's Indian viewership has zoomed to an estimated 13 lakh households, from just 2.5 lakh last December. And it is growing at the rate of 2,000 households a day.</p><p>Zee TV will be ranged against Doordarshan's last bastion - the Hindi film and the 9 p.m. soap. The popularity of Doordarshan's soaps has declined in the last two years. Even its film-based programmes are facing competition. </p><p>The Asian Television Network (ATN), another NRI-backed satellite channel, has begun beaming over the subcontinent and Pakistan TV is beaming its own much-acclaimed soaps. With the plethora of channels, that long-abused creature, the Indian television viewer, will finally have his day - and his TV nights.</p><div id="tab-link-wrapper-plugin"><div class="authors__container"><div class="authors__by"><div class="authlable">Published By: </div><div class="authdetaisl">AtMigration </div></div><div class="published__on"><div class="authlable">Published On: </div><div class="authdetaisl">Dec 31, 2012</div></div></div><div class="sendros">--- ENDS ---</div></div></div>

society-and-the-arts

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<div class="itg-mosimage"><div class="itgimage"><img  title=""  class="" alt="" src="https://ancillary-proxy.atarimworker.dev?url=https%3A%2F%2Fakm-img-a-in.tosshub.com%2Fsites%2Fmedia2%2Findiatoday%2Fimages%2Fstories%2F1992September%2Fzee-tv-1_123112031311.jpg" loading="lazy" /></div>Still from Adhikari's serial Commander<p>And now comes the real crunch. The advent of Star TV rewrote the rules of the electronic media game, though Mandi House mandarins had seemed smug in the belief that viewers could never be enticed by English-language channels.</p><p>But hardly a year later, Star TV's southern transponder on the AsiaSat-1 satellite will beam a Hindi channel for viewers not just in India but in several countries stretching from Turkey to Singapore.</p><p>Zee TV will begin telecasting a time-tested package of soaps, chat shows, children's programmes and Hindi films for three hours every night from October 2, aiming to grow eventually into a 24-hour channel. </p><p>The familiar will share time with the fashionable - Sridhar Kshirsagar's comedy soap Anand, Makrand Adhikari's detective serial <i>Commander</i>, Shukla Das's <i>Jungle Toofan Tyre Puncture</i> for children, along with Imtiaz Dharker's astrology programme <i>Boley Tarey</i>, a business news-magazine by Raghav Bahl, a Donahue-type chat show and a game show with prizes for the participants. </p><p>Zee TV plans to have much more than just film-based programmes, an impression created when test signals consisting of Hindi film songs were telecast last month and described as a 'preview'. Says Esselworld's Subhash Chandra, who is the main Indian participant in the new venture: "Zee TV will stay off general news programmes completely. We're absolutely not competing with Doordarshan."</p><div class="itemcenter"><iframe scrolling="no" allowfullscreen="" frameborder="0" width="100%" height="62" awidth="320" aheight="62" amplayout="fixed" src="https://ancillary-proxy.atarimworker.dev?url=https%3A%2F%2Fakm-img-a-in.tosshub.com%2Fsites%2Findiatoday%2Fbanner%2Fpreferred-source-new.html%3Fv%3D1.014" class="preferred-source-banner" loading="lazy"></iframe></div><style>.preferred-source-banner{  margin-top: 10px; margin-bottom:10px;}</style></p><p>Chandra's company Zee Telefilms, in which Ashok Kurien of Ambience Advertising also has a stake, will be the sole supplier of software to Zee TV. One Zee TV channel has actually been leased by a Bermuda-registered company, Asia Today Limited, and promoted by a group of Hong Kong and British NRIs headed by Ranjan Isaac. </p><table style="margin-left: 8px; background-color: rgb(229, 229, 229); " align="right" width="300" border="1" cellpadding="3" cellspacing="3"><tbody><tr><td><div class="itg-mosimage"><div class="itgimage"><img  title=""  class="" alt="" src="https://ancillary-proxy.atarimworker.dev?url=https%3A%2F%2Fakm-img-a-in.tosshub.com%2Fsites%2Fmedia2%2Findiatoday%2Fimages%2Fstories%2F1992September%2Fzee-tv-2_123112031311.jpg" loading="lazy" /></div></div><b style="color: rgb(204, 0, 0);">"Zee TV will stay off general news programmes. It'll be pure entertainment."</b><br><b>Subhash Chandra</b> <i>Chairman, Zee Telefilms</i></td></tr></tbody></table></p><p>Isaac migrated to Hong Kong in 1974 and now heads Campaign Advertising, which reports billings of HK$ 100 million (Rs 39 crore). Neither Isaac nor Chandra will comment on how much they paid for the five-year lease of Star TV's sixth channel, which they bagged after intense competition from several Indian media companies. But the total cost of the project is likely to be Rs 65 crore, with the NRI share amounting to US$ 11 million (Rs 33 crore).</p><p>Though 20 million expatriate Indians live under the new satellite channel's footprint, urban viewers at home will clearly be the target of both Zee TV's programming and advertisers. Much of the advertising is expected to come from multinationals looking for Indian markets, such as the Japanese electronic giants. </p><p>Zee TV expects Indian advertisers to contribute about a third of the new satellite channel's advertisement revenue. Advertisements will be restricted to 10 minutes every hour and will cost Rs 30,000 for a 30-second spot, with the newly-formed Ambience Space booking time against rupee payment.</p><p>Zee TV is being launched at a time when Indian advertisers are beginning to turn pretty enthusiastic about other Star TV channels. Says Marzban Patel of Mediascope, sales agents for Star TV's English channels: "There are more than 30 new advertisers in the pipeline, including several retailers from Bombay." </p><p>Star TV's Indian viewership has zoomed to an estimated 13 lakh households, from just 2.5 lakh last December. And it is growing at the rate of 2,000 households a day.</p><p>Zee TV will be ranged against Doordarshan's last bastion - the Hindi film and the 9 p.m. soap. The popularity of Doordarshan's soaps has declined in the last two years. Even its film-based programmes are facing competition. </p><p>The Asian Television Network (ATN), another NRI-backed satellite channel, has begun beaming over the subcontinent and Pakistan TV is beaming its own much-acclaimed soaps. With the plethora of channels, that long-abused creature, the Indian television viewer, will finally have his day - and his TV nights.</p><div id="tab-link-wrapper-plugin"><div class="authors__container"><div class="authors__by"><div class="authlable">Published By: </div><div class="authdetaisl">AtMigration </div></div><div class="published__on"><div class="authlable">Published On: </div><div class="authdetaisl">Dec 31, 2012</div></div></div><div class="sendros">--- ENDS ---</div></div></div>

Zee TV will begin telecasting a time-tested package of soaps, chat shows, children's programmes and Hindi films for three hours every night from October 2

India Today

The ethnic edge - India Today

Zee TV's Hindi programming a challenge for Doordarshan

The ethnic edge

Former India captain Rohit Sharma received an honorary doctorate from Ajeenkya DY Patil University. The award recognises his leadership and significant contribution to Indian cricket.

Rohit Sharma

Rohit Sharma conferred with honourary doctorate by Ajeenkya DY Patil University

CBSE board exams are set to begin soon, and students can prepare smartly for the Class 10 English exam by focusing on answer writing, time management, revision techniques, and presentation skills.

CBSE Class 10 English 2026: How mugging vocabulary backfires in board exams

Why big, fancy words don't impress CBSE examiners in Class 10 English exam

Blue Origin has unveiled TeraWave, a powerful satellite network delivering up to 6 terabits per second symmetrical speeds worldwide. Aimed at enterprises, data centres and governments, it offers unmatched resilience and speed where fibre falls short.

Blue Origin's visionary TeraWave constellation concept is promising ultra-fast 6 Tbps global links from space. This is an image of BlueBird satellites. (Photo: Blue Origin)

Blue Origin Tera Wave

Bezos's Blue Origin to launch 5,408 satellites, rival Musk's Starlink

Samsung is rumoured to be working on a Qi2-compatible magnetic power bank designed specifically for the Galaxy S26 series. Leaks suggest the accessory will be tailored to match the S26’s design and make full use of its magnetic wireless charging tech. 

Samsung qi2 power bank

Samsung Galaxy S26 leak reveals key wireless charging feature

Scientists have developed an autophage engine that burns its own structure to generate thrust. This innovation drastically reduces spacecraft weight and enables affordable high-energy missions across the solar system.

A conceptual model of the autophage rocket showing how the solid fuel body is consumed during its ascent. (Photo: Screengrab from Reuters video)

Autophage rocket

Watch: This spacecraft can eat itself when its fuel runs out

Play Time!

Donald Trump

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Virat Kohli

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AR Rahman

Budget

United States President Donald Trump, who addressed the World Economic Forum in Davos, said that he loves Europe, but it's not heading in the right direction.

I love Europe, but it's not heading in right direction: Trump at Davos

Gita Gopinath, Indian-American economist and Professor of Economics at Harvard University, shares her insights on Canadian Prime Minister Mark Carney's remarks on shifting global economic order during the World Economic Forum in Davos and dealing with tariffs. 

Gita

Movie isn't over: Gita Gopinath on Trump tariffs and Carney's speech

At World Economic Forum (WEF) Roundtable in Davos, India Today Group Vice-Chairperson and Executive Editor-in-Chief Kalli Purie moderated a session on India's growth story.

round

WEF Roundtable: Can India become the third-largest economy? Experts weigh in

In this Special Report, we focus on the retirement of veteran NASA astronaut Sunita Williams after an illustrious 27-year career. Speaking in New Delhi, Williams described her visit to India as a 'homecoming', reflecting on her deep personal ties to the country where her father was born. During an interactive session, she shared profound life lessons from her time aboard the International Space Station, noting, 'Every person I know is there. Every animal, every plant, everything we know is there, and we're all on this one planet.' Williams, who completed three missions and set multiple human spaceflight records, emphasized how viewing Earth from orbit changes one's perception of global differences. The retired astronaut also met with the family of late fellow astronaut Kalpana Chawla during her stay in the national capital. The programme highlights her historic contributions to space exploration and her reflections on humanity's shared home.

Sunita Williams: Being In India Is Homecoming

Sunita Williams retires from Nasa after 27 years, calls India visit a 'homecoming'

This report highlights a major embarrassment for Pakistan's Defence Minister, Khawaja Asif, who inaugurated an unauthorised Pizza Hut outlet in his constituency of Sialkot.

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Zee TV's Hindi programming a challenge for Doordarshan

Zee TV will begin telecasting a time-tested package of soaps, chat shows, children's programmes and Hindi films for three hours every night from October 2

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