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<div class="itg-mosimage"><amp-img src="https://ancillary-proxy.atarimworker.dev?url=https%3A%2F%2Fakm-img-a-in.tosshub.com%2Fsites%2Fmedia2%2Findiatoday%2Fimages%2Fstories%2F1998October%2Fhollywood1_081712103045.jpg" alt="" height="425" width="650" class="" layout="responsive"></amp-img><p>The plot sounds Suspiciously like any Hindi teenage romance film. Poor boy meets rich girl, they fall in love despite parental opposition and a jealous suitor. Only the backdrop to this tale of love is a calamitous shipwreck with some spectacular special effects.<i>Titanic </i>has been running to packed houses for 29 weeks now grossing an astounding Rs 46.5 crore and mesmerising audiences wherever it's shown as it becomes the largest-selling English movie released in India.<br><br>Gone are the days when the English film used to be an elite excursion, limited to the evening or late-night shows in the classier cinemas of the big metros. Today, the combination of a liberal import policy and aggressive marketing by Hollywood is fast ensuring that American blockbusters give home-made Mumbai masalas a run for their money.</p><p>And <i>Titanic</i> isn't the only one to create waves in the Indian market. For the past one year, cinegoers in the country have been treated to a virtual feast of Hollywood movies ranging from the spectacular <i>Independence Day </i>to the cerebrally funny <i>Wag the Dog</i> (which curiously seems a burlesque of the Bill Clinton affair). And realising the huge demand in India for English movies, studios in the US are flooding the market with the latest and best of them.<br><br>The success of these movies in a country weaned on a steady and staple diet of Hindi films has surprised everyone, including the trade pundits. Says Taran Adarsh, editor of <i>Trade Guide</i>: "Of late English movies with their excellent story lines are appealing to all and it doesn't appear to be long before English movies match Hindi movies in box-office collections. This is a new phenomenon."<br><br>Released this March, <i>Titanic </i>is expected to cross Rs 75 crore in the next three months. So what is it in this movie that has appealed to cinema goers through-out the country? Says Aditya Shastri, business manager, 20th Century Fox India Ltd: "The movie became a hit with all segments of the Indian audience for three reasons. </p><p>Women went to watch it for emotional and romantic reasons, the boys went to see it for the special effects and the older generation because of the nostalgia attached to it." It was this mix of spectacle and sentiment which cut across linguistic lines, making the film such a hit among both the urban and rural viewers.</p><div class="itg-mosimage"><amp-img src="https://ancillary-proxy.atarimworker.dev?url=https%3A%2F%2Fakm-img-a-in.tosshub.com%2Fsites%2Fmedia2%2Findiatoday%2Fimages%2Fstories%2F1998October%2Fhollywood2_081712103045.jpg" alt="" height="425" width="650" class="" layout="responsive"></amp-img></div></p><p>Apart from rare all-time greats like<i>Sound of Music </i>or<i>Ben Hur, </i>the market was never so hot for English movies. They are now slowly eating into the popular Hindi cinema audience. So what has changed the entire market in favour of the foreign films? Reasons are aplenty. Says Komal Nahta, editor,<i>Film Guide</i>:<i> </i>"Of the 40 Hindi films released this year only three have succeeded. Hindi movies offer hackneyed plots and the audience wants something new."</p><p>Understand ably so. The list of big-budget movies-turned-flops is alarming. <i>Quila </i>lost a massive Rs 7 crore at the box-office while the figure for <i>Kareeb </i>is Rs 2 crore. The Sunny Deol starrers <i>Salaakhen </i>and <i>Zor </i>projected losses of Rs 4 crore and Rs 3.5 crore respectively. The much-hyped <i>Jeans </i>also lost Rs 3.5 crore.<br><br>The changing face of the Indian audience too has contributed to growing interest in western movies.Says Nahta: "Indian audiences are getting more modern and want to watch these movies." The media also gloats over Hollywood fare. Be it a sci-fi <i>Independence Day </i>or <i>Jurassic Park </i>or an action comedy such as True Lies and the <i>Home Alone </i>series, valuable editorial space is devoted to these movies. So it is not surprising that during the past one year, India has emerged as the strongest market for Hollywood films. </p><p>The figures speak for themselves - <i>Speed 2-Cruise Control </i>(Rs 4.5 crore), <i>Deep Impact</i> (Rs 51,880 in the first three days), <i>Perfect Murder </i>(Rs 66,000 in the first four days), <i>Anaconda </i>(Rs 18 crore), <i>Godzilla </i>(Rs 18.4 crore), <i>Jerry Maguire </i>(Rs 1 crore), <i>Maximum Risk </i>(Rs 2.65 crore), <i>Men in Black </i>(Rs 6.65 crore), <i>Fifth Element </i>(Rs 2.15 crore). </p><div class="itemcenter"><amp-iframe height="62" title="" width="320" sandbox="allow-forms allow-scripts allow-same-origin allow-popups allow-top-navigation allow-top-navigation-by-user-activation" allowfullscreen src="https://ancillary-proxy.atarimworker.dev?url=https%3A%2F%2Fakm-img-a-in.tosshub.com%2Fsites%2Findiatoday%2Fbanner%2Fpreferred-source-new.html%3Fv%3D1.014%5Cu0026native%3D1" class="mrBt15 preferred-source-banner"> </amp-iframe></div></p><p>Says Naveel Abbas, film consultant: "If an English movie crosses the crore mark it is considered a major success because of the percentage of people who watch it. Last year English movies grossed Rs 70 crore, this year they are expected to cross Rs 120 crore." Comparably, Hindi movies collect around Rs 450 crore.<br><br>So while Bollywood movies still continue to rule the roost commanding 58 per cent of the market, the new influx of standard foreign films has begun to attract the respectable moviegoer back to the theatre. Prior to 1992, all foreign films were scrutinised by the Import Selection Committee, with the National Film Development Corporation having the last say in the selection process. </p><p>As a result very few films passed the test. Video piracy thus ran riot and viewing of foreign films became restricted to the drawing room. Soon cinema halls began to run to empty houses and in a desperate bid to survive they began importing skin-flicks which attracted the rowdier elements. Time was when nri producers such as Jagmohan Mundhra and the Amritraj brothers reigned as kings of kitsch and viewing films in cinema halls took on a furtive, vulgar hue.<br><br>But all that altered with the era of liberalisation and upgradation of cinema halls all over the country.<br><br>Suddenly cinema the atres became places to be seen in; ambience, service and decor becoming the all-important criteria. With the enhanced comfort and aesthetics in the theatres, film goers have started demanding a lot considering the escalating cost of cinema tickets. Rickety chairs, creaking fans, stale snacks and rude ushers will not do anymore. </p><p>Says Shravan Shroff, film distributor and owner of two modern cinemas in Mumbai, Cinemax and Cinestar:"No quality means no audience. With the superior sound and technology, special effects movies can be better appreciated. So people who are willing to pay for quality are flocking to the theatres and this has contributed to the success of Hollywood movies."<br><br>In Delhi, Ajay Bijli revolutionised cine-going when he revamped Priya and built PVR-Anupam. These theatres became places to be seen at, where one saw the best English movies and brushed shoulders with the glitterati. Soon others followed. Multiplexes with plush interiors have mushroomed over the past few years giving cinema a whole new dimension. </p><div class="itg-mosimage"><amp-img src="https://ancillary-proxy.atarimworker.dev?url=https%3A%2F%2Fakm-img-a-in.tosshub.com%2Fsites%2Fmedia2%2Findiatoday%2Fimages%2Fstories%2F1998October%2Fhollywood3_081712103102.jpg" alt="" height="425" width="650" class="" layout="responsive"></amp-img>Aesthetic ambience: Theatres have attained a new look to pull back the crowds</div></p><p>Armed with new marketing strategies, Hollywood studios have begun to woo the Indian audience like never before. Much emphasis is laid on film promos. The release of the<i>Star Wars </i>trilogy,<i> </i>for example, was preceded by a much-publicised walk around Mumbai by characters in the movie, R2D2 and Darth Vader. Similarly, before<i>Godzilla </i>chomped his way into India large hoardings were strategically placed all over the metros.</p><p>When Bueno Vista released Air Force One, a special screening was held for the captains of industry with the invitations proclaiming "guess who's going to be invited to a ride on the <i>Air Force One</i>". Columbia Tri-star ran a contest for <i>Men in Black</i> where the prizes were T-shirts and Ray Bans. Says Vikramajit Roy, assistant marketing manager, Columbia: "Today's cinemagoer is not your average teenager but entire families out for a good time. So if there is a lot of hype surrounding the movie the excitement levels build up."<br><br>An advertising blitz on cable TV and FM channels is also part of the hard sell. With the time lag between a release in the US and India narrowing from eight months to three months, chances of video piracy affecting the box-office have also decreased. The results are there for all to see. <i>Independence Day</i> celebrated the spirit of freedom, <i>Anaconda </i>slithered its way to success, My Best Friend's <i>Wedding </i>appropriately opened on Valentine's Day and <i>Titanic </i>is still making waves.<br><br>Hollywood studios have already made a dent in Bollywood's fortress. As sales figures spiral, India has become an important destination for US productions. This doesn't augur well for the Hindi film industry. It's time Bollywood learnt a lesson or two from its western counterpart and flexed its muscles to meet the challenge of the foreign invader.<br></p><div id="tab-link-wrapper-plugin"><div class="authors__container"><div class="authors__by"><div class="authlable">Published By: </div><div class="authdetaisl">AtMigration </div></div><div class="published__on"><div class="authlable">Published On: </div><div class="authdetaisl">Oct 19, 1998</div></div></div><div class="sendros">--- ENDS ---</div></div></div>

society-and-the-arts

Society & The Arts

films

Films

<div class="itg-mosimage"><div class="itgimage"><img  title=""  class="" alt="" src="https://ancillary-proxy.atarimworker.dev?url=https%3A%2F%2Fakm-img-a-in.tosshub.com%2Fsites%2Fmedia2%2Findiatoday%2Fimages%2Fstories%2F1998October%2Fhollywood1_081712103045.jpg" loading="lazy" /></div><p>The plot sounds Suspiciously like any Hindi teenage romance film. Poor boy meets rich girl, they fall in love despite parental opposition and a jealous suitor. Only the backdrop to this tale of love is a calamitous shipwreck with some spectacular special effects.<i>Titanic </i>has been running to packed houses for 29 weeks now grossing an astounding Rs 46.5 crore and mesmerising audiences wherever it's shown as it becomes the largest-selling English movie released in India.<br><br>Gone are the days when the English film used to be an elite excursion, limited to the evening or late-night shows in the classier cinemas of the big metros. Today, the combination of a liberal import policy and aggressive marketing by Hollywood is fast ensuring that American blockbusters give home-made Mumbai masalas a run for their money.</p><p>And <i>Titanic</i> isn't the only one to create waves in the Indian market. For the past one year, cinegoers in the country have been treated to a virtual feast of Hollywood movies ranging from the spectacular <i>Independence Day </i>to the cerebrally funny <i>Wag the Dog</i> (which curiously seems a burlesque of the Bill Clinton affair). And realising the huge demand in India for English movies, studios in the US are flooding the market with the latest and best of them.<br><br>The success of these movies in a country weaned on a steady and staple diet of Hindi films has surprised everyone, including the trade pundits. Says Taran Adarsh, editor of <i>Trade Guide</i>: "Of late English movies with their excellent story lines are appealing to all and it doesn't appear to be long before English movies match Hindi movies in box-office collections. This is a new phenomenon."<br><br>Released this March, <i>Titanic </i>is expected to cross Rs 75 crore in the next three months. So what is it in this movie that has appealed to cinema goers through-out the country? Says Aditya Shastri, business manager, 20th Century Fox India Ltd: "The movie became a hit with all segments of the Indian audience for three reasons. </p><p>Women went to watch it for emotional and romantic reasons, the boys went to see it for the special effects and the older generation because of the nostalgia attached to it." It was this mix of spectacle and sentiment which cut across linguistic lines, making the film such a hit among both the urban and rural viewers.</p><div class="itg-mosimage"><div class="itgimage"><img  title=""  class="" alt="" src="https://ancillary-proxy.atarimworker.dev?url=https%3A%2F%2Fakm-img-a-in.tosshub.com%2Fsites%2Fmedia2%2Findiatoday%2Fimages%2Fstories%2F1998October%2Fhollywood2_081712103045.jpg" loading="lazy" /></div></div></p><p>Apart from rare all-time greats like<i>Sound of Music </i>or<i>Ben Hur, </i>the market was never so hot for English movies. They are now slowly eating into the popular Hindi cinema audience. So what has changed the entire market in favour of the foreign films? Reasons are aplenty. Says Komal Nahta, editor,<i>Film Guide</i>:<i> </i>"Of the 40 Hindi films released this year only three have succeeded. Hindi movies offer hackneyed plots and the audience wants something new."</p><p>Understand ably so. The list of big-budget movies-turned-flops is alarming. <i>Quila </i>lost a massive Rs 7 crore at the box-office while the figure for <i>Kareeb </i>is Rs 2 crore. The Sunny Deol starrers <i>Salaakhen </i>and <i>Zor </i>projected losses of Rs 4 crore and Rs 3.5 crore respectively. The much-hyped <i>Jeans </i>also lost Rs 3.5 crore.<br><br>The changing face of the Indian audience too has contributed to growing interest in western movies.Says Nahta: "Indian audiences are getting more modern and want to watch these movies." The media also gloats over Hollywood fare. Be it a sci-fi <i>Independence Day </i>or <i>Jurassic Park </i>or an action comedy such as True Lies and the <i>Home Alone </i>series, valuable editorial space is devoted to these movies. So it is not surprising that during the past one year, India has emerged as the strongest market for Hollywood films. </p><p>The figures speak for themselves - <i>Speed 2-Cruise Control </i>(Rs 4.5 crore), <i>Deep Impact</i> (Rs 51,880 in the first three days), <i>Perfect Murder </i>(Rs 66,000 in the first four days), <i>Anaconda </i>(Rs 18 crore), <i>Godzilla </i>(Rs 18.4 crore), <i>Jerry Maguire </i>(Rs 1 crore), <i>Maximum Risk </i>(Rs 2.65 crore), <i>Men in Black </i>(Rs 6.65 crore), <i>Fifth Element </i>(Rs 2.15 crore). </p><div class="itemcenter"><iframe scrolling="no" allowfullscreen="" frameborder="0" width="100%" height="62" awidth="320" aheight="62" amplayout="fixed" src="https://ancillary-proxy.atarimworker.dev?url=https%3A%2F%2Fakm-img-a-in.tosshub.com%2Fsites%2Findiatoday%2Fbanner%2Fpreferred-source-new.html%3Fv%3D1.014" class="preferred-source-banner" loading="lazy"></iframe></div><style>.preferred-source-banner{  margin-top: 10px; margin-bottom:10px;}</style></p><p>Says Naveel Abbas, film consultant: "If an English movie crosses the crore mark it is considered a major success because of the percentage of people who watch it. Last year English movies grossed Rs 70 crore, this year they are expected to cross Rs 120 crore." Comparably, Hindi movies collect around Rs 450 crore.<br><br>So while Bollywood movies still continue to rule the roost commanding 58 per cent of the market, the new influx of standard foreign films has begun to attract the respectable moviegoer back to the theatre. Prior to 1992, all foreign films were scrutinised by the Import Selection Committee, with the National Film Development Corporation having the last say in the selection process. </p><p>As a result very few films passed the test. Video piracy thus ran riot and viewing of foreign films became restricted to the drawing room. Soon cinema halls began to run to empty houses and in a desperate bid to survive they began importing skin-flicks which attracted the rowdier elements. Time was when nri producers such as Jagmohan Mundhra and the Amritraj brothers reigned as kings of kitsch and viewing films in cinema halls took on a furtive, vulgar hue.<br><br>But all that altered with the era of liberalisation and upgradation of cinema halls all over the country.<br><br>Suddenly cinema the atres became places to be seen in; ambience, service and decor becoming the all-important criteria. With the enhanced comfort and aesthetics in the theatres, film goers have started demanding a lot considering the escalating cost of cinema tickets. Rickety chairs, creaking fans, stale snacks and rude ushers will not do anymore. </p><p>Says Shravan Shroff, film distributor and owner of two modern cinemas in Mumbai, Cinemax and Cinestar:"No quality means no audience. With the superior sound and technology, special effects movies can be better appreciated. So people who are willing to pay for quality are flocking to the theatres and this has contributed to the success of Hollywood movies."<br><br>In Delhi, Ajay Bijli revolutionised cine-going when he revamped Priya and built PVR-Anupam. These theatres became places to be seen at, where one saw the best English movies and brushed shoulders with the glitterati. Soon others followed. Multiplexes with plush interiors have mushroomed over the past few years giving cinema a whole new dimension. </p><div class="itg-mosimage"><div class="itgimage"><img  title=""  class="" alt="" src="https://ancillary-proxy.atarimworker.dev?url=https%3A%2F%2Fakm-img-a-in.tosshub.com%2Fsites%2Fmedia2%2Findiatoday%2Fimages%2Fstories%2F1998October%2Fhollywood3_081712103102.jpg" loading="lazy" /></div>Aesthetic ambience: Theatres have attained a new look to pull back the crowds</div></p><p>Armed with new marketing strategies, Hollywood studios have begun to woo the Indian audience like never before. Much emphasis is laid on film promos. The release of the<i>Star Wars </i>trilogy,<i> </i>for example, was preceded by a much-publicised walk around Mumbai by characters in the movie, R2D2 and Darth Vader. Similarly, before<i>Godzilla </i>chomped his way into India large hoardings were strategically placed all over the metros.</p><p>When Bueno Vista released Air Force One, a special screening was held for the captains of industry with the invitations proclaiming "guess who's going to be invited to a ride on the <i>Air Force One</i>". Columbia Tri-star ran a contest for <i>Men in Black</i> where the prizes were T-shirts and Ray Bans. Says Vikramajit Roy, assistant marketing manager, Columbia: "Today's cinemagoer is not your average teenager but entire families out for a good time. So if there is a lot of hype surrounding the movie the excitement levels build up."<br><br>An advertising blitz on cable TV and FM channels is also part of the hard sell. With the time lag between a release in the US and India narrowing from eight months to three months, chances of video piracy affecting the box-office have also decreased. The results are there for all to see. <i>Independence Day</i> celebrated the spirit of freedom, <i>Anaconda </i>slithered its way to success, My Best Friend's <i>Wedding </i>appropriately opened on Valentine's Day and <i>Titanic </i>is still making waves.<br><br>Hollywood studios have already made a dent in Bollywood's fortress. As sales figures spiral, India has become an important destination for US productions. This doesn't augur well for the Hindi film industry. It's time Bollywood learnt a lesson or two from its western counterpart and flexed its muscles to meet the challenge of the foreign invader.<br></p><div id="tab-link-wrapper-plugin"><div class="authors__container"><div class="authors__by"><div class="authlable">Published By: </div><div class="authdetaisl">AtMigration </div></div><div class="published__on"><div class="authlable">Published On: </div><div class="authdetaisl">Oct 19, 1998</div></div></div><div class="sendros">--- ENDS ---</div></div></div>

Huge demand for English films all over the country spells success for western producers and pushes the Hindi film industry further into the doldrums.

India Today

Hollywood fast forward - India Today

Huge demand for Hollywood films in India pushes Hindi film industry into the doldrums

Hollywood fast forward

Gopinath said she had earlier believed the world had passed the peak of tariff tensions by 2025. However, developments at the start of 2026, including tensions over Greenland and a visible rupture between the US and the European Union, changed that view.

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Senior Congress MP Shashi Tharoor on Wednesday met Indian men's cricket team head coach Gautam Gambhir, hailing him as "the man with the hardest job in India after the Prime Minister."

Shashi Tharoor meets Gautam Gambhir, says India coach has hardest job after PM Modi

Shashi Tharoor meets Gambhir, says India coach has hardest job after PM Modi

An intense western disturbance will bring widespread rain and snow to parts of north India on Thursday, January 22. Minimum temperatures are expected to rise by two to four degrees Celsius across the plains.

An intense western disturbance is set to bring widespread rain and snow to north India on Thursday, January 22. The IMD predicts a rise in minimum temperatures by two to four degrees Celsius, providing some relief from the cold wave. (Photo: PTI)

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Rain and rising temperatures to hit parts of north India on Thursday

Speaking at the World Economic Forum in Davos, Trump said Venezuela would make more money quickly than it has in the past 20 years and would do “fantastically well,” adding that the United States is helping Venezuela as part of its approach toward the country.

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In this Special Report, we focus on the retirement of veteran NASA astronaut Sunita Williams after an illustrious 27-year career. Speaking in New Delhi, Williams described her visit to India as a 'homecoming', reflecting on her deep personal ties to the country where her father was born. During an interactive session, she shared profound life lessons from her time aboard the International Space Station, noting, 'Every person I know is there. Every animal, every plant, everything we know is there, and we're all on this one planet.' Williams, who completed three missions and set multiple human spaceflight records, emphasized how viewing Earth from orbit changes one's perception of global differences. The retired astronaut also met with the family of late fellow astronaut Kalpana Chawla during her stay in the national capital. The programme highlights her historic contributions to space exploration and her reflections on humanity's shared home.

Sunita Williams: Being In India Is Homecoming

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This report highlights a major embarrassment for Pakistan's Defence Minister, Khawaja Asif, who inaugurated an unauthorised Pizza Hut outlet in his constituency of Sialkot.

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In this India Today special report, anchor Aishwarya and correspondent Pranay Upadhyay discuss a security scare involving Donald Trump’s aircraft. Air Force One was forced to return to Joint Base Andrews shortly after take-off due to a technical snag in the electrical unit. Pranay Upadhyay noted, 'The security team of President Donald Trump did not want to take any chance with the President's aircraft,' leading to the decision to switch planes. Trump, who was en route to Davos, Switzerland, had to board a backup aircraft to continue his journey. The report highlights that the current VC-25A Boeing 747-200B has been in service since 1990 and is approximately 35 years old. While the aircraft is heavily modified and maintained, a new replacement is not expected until 2027. The return was described as a precautionary measure following the discovery of the minor electrical fault by the crew.

Donald Trumps Air Force One Scare: Technical Snag Forces Return

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In this Special Report, the focus is on the crash of an Indian Air Force (IAF) microlight aircraft in Prayagraj, Uttar Pradesh. The aircraft was on a routine training sortie when it crash-landed in a local pond. Reporter Shivani Sharma confirms that 'both the pilots are safe, they've been recovered' and are currently out of danger. Images from the site show the wreckage of the aircraft submerged in the water body. While the exact cause of the incident remains unclear, a court of inquiry has been ordered to investigate potential technical malfunctions or other circumstances leading to the crash. The aircraft, typically used for training and surveillance, was performing a standard exercise at the time of the accident. Authorities have secured the area as the investigation begins to determine the sequence of events that led to the emergency landing.

IAF microlight aircraft crashes in Prayagraj, both pilots safe

In an exclusive interview with India Today’s Bhavna Agarwal, actor Sophie Turner was joined by her co-star Archie Madekwe, who spoke about their love for India, RRR and more. 

Sophie Turner India Today Exclusive on India, RRR, Steal. Credit: Prime Video

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Huge demand for Hollywood films in India pushes Hindi film industry into the doldrums

Huge demand for English films all over the country spells success for western producers and pushes the Hindi film industry further into the doldrums.

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