Fashion - Second skin

ANDAMENJust like the Andaman islands, Andamen, a homegrown, heritage men's apparel brand is about venturing beyond the motherland, exploring the world, yet remaining resolutely Indian," say Satvika and Siddharth Suri, founders of the India-inspired luxury brand. Siddharth and Satvika Suri, Founders, AndamenThe two studied together in St Stephen's College, Delhi, and dreamt of launching a menswear fashion brand that leverages India's rich heritage and craftsmanship. "Every shirt in our heritage collection has a meaningful story behind it with direct inspiration from the season's theme. One of our best selling shirts this season, 'The Playful Thangka', features centuries old Buddhist thangka painting motifs in a very young and fashionable form," says Satvika. "Another popular shirt features embroidered Banarasi motifs in a contemporary, rustic and masculine form that makes the shirt very unique yet wearable," adds Siddharth. All of Andamen's business shirts use the world's best quality cotton, the Egyptian Giza, spun into a high 120s or 140s yarn count.Its current collection, Tyohaar, is reminiscent of Ladakh's Hemis Festival and the Desert Festival from Jaisalmer; the motifs and detailing on the shirts are beautifully recreated symbols and artistry from these festivals. The brand is currently working on introducing a broader range of lightweight summer cottons, textured linens and Indian-inspired prints and techniques for their upcoming 2017 collection. "Breathability, that's one of the reasons we're focusing on lighter weight cottons and linens. You need that for the Indian weather," says Siddharth.Available at www.andamen.comPrice Starting from Rs 3,500.preferred-source-banner{ margin-top: 10px; margin-bottom:10px;}CAMESSIIt is said that a man and his clothes are cut from the same cloth," says Sanjiv Shroff, director, Camessi, a bespoke shirt company for men. Launched in 2006 by Shanker Shroff and his son, Sanjiv, of Spell Fashion Pvt Ltd, the continuously evolving brand is currently looking at the mid-century Cuban collar for inspiration which, according to them, is making a comeback this season. CamessiReclaiming old patterns and enlivening lesser known, forgotten chapters of India's royal heritage, the brand focuses on creating a bespoke experience similar to that experienced in the era of the maharajas and nawabs. Launched in 2010, Camessi provides a true bespoke experience where the client is consulted on their lifestyle to ensure the shirt truly reflects hisher personality and requirements. "Camessi shirts are individually hand-cut by skilled artisans who meticulously balance the design and geometry of the fabric so as to preserve its integrity even after it has been cut and sown into a shirt," says Shroff.Sanjiv Shroff, Director, CamessiCamessi's Udaipur manufacturing facility only employs women from the local villages, an empowering move on its part, while best quality natural fabrics like cotton, silk and blends are used for the shirts. Today, customers have over 1,500 fabric swatches and design samples to choose from.Available at www.camessi.comPrice Rs 15,000-Rs 75,000Also read:How homegrown brands are shaking up luxury market How Oberoi, ITC, Taj are using tradition to shake up luxury market These decor ideas will add to that extra element How to be beautiful naturally Add these beautiful jewels to your collectionPublished By: AtMigration Published On: Oct 20, 2016--- ENDS ---

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Fashion - Second skin

Drawing on a fine historical legacy and a wealth of traditions, homegrown brands are shaking up the luxury market.

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