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<p><span><strong>What</strong></span></p><p>A social commerce app connecting 13 million entrepreneurs to over 45 million customers across 4,800 cities. Claims to have generated Rs 500 crore in revenue for its entrepreneurs.</p><p><span><strong>Who</strong></span></p><p>IIT-Delhi batchmates Vidit Aatrey, 31, and Sanjeev Barnwal, 32. Aatrey is the CEO and Barnwal the chief technology officer.</p><div class="itemcenter"><amp-iframe height="62" title="" width="320" sandbox="allow-forms allow-scripts allow-same-origin allow-popups allow-top-navigation allow-top-navigation-by-user-activation" allowfullscreen src="https://ancillary-proxy.atarimworker.dev?url=https%3A%2F%2Fakm-img-a-in.tosshub.com%2Fsites%2Findiatoday%2Fbanner%2Fpreferred-source-new.html%3Fv%3D1.014%5Cu0026native%3D1" class="mrBt15 preferred-source-banner"> </amp-iframe></div></p><p><span><strong>When</strong></span></p><p>December 2015</p><p><span><strong>The Big Idea</strong></span></p><p>Bengaluru-based Meesho&rsquo;s vision is to enable 100 million small businesses to succeed online in India. Their USP is helping build entrepreneurs with no capital.</p><p><span><strong>The Eureka Moment</strong></span></p><p>The promoters saw an opportunity to bring small businesses online with their own online shop (&lsquo;Meri Shop&rsquo;). They not only found women using their product to actively sell to customers but also that scores of women wanted to start boutiques but lacked capital. The team built a tech platform to enable them to make a start.</p><p><span><strong>Funding</strong></span></p><p>Five rounds of funding, totalling around $490 million, including an undisclosed sum by Facebook. Series E funding of $300 million in April 2021 in a round led by SoftBank Vision Fund 2.</p><p><span><strong>InvestorSpeak</strong></span></p><p>&ldquo;We are impressed by Meesho&rsquo;s growth, daily engagement metrics and focus on unit economics. It provides an efficient platform for SME suppliers and social resellers to onboard the e-commerce revolution in India.&rdquo;</p><p><em>— Sumer Juneja Partner, SoftBank Investment Advisors</em></p><p><span><strong>The Business Model</strong></span></p><p>Meesho is an online marketplace that enables small businesses and individuals to run online stores through social channels, such as WhatsApp, Facebook and Instagram. It provides support in order management, logistics, online payments, marketing, etc. The Facebook-backed venture says 90 per cent of the entrepreneurs in its 13 million-strong network are women.</p><p><span><strong>Next Big Thing</strong></span></p><p>Meesho aims to bring 100 million entrepreneurs on its platform and cover kirana shops and the grocery market in smaller towns and cities.</p><p><span><strong>Did You Know?</strong></span></p><p>Aatrey is a psychology buff and prolific on Twitter, with over 20,000 followers. He tweets on varied subjects and often gives entrepreneurial insights.</p><div id="tab-link-wrapper-plugin"><div class="authors__container"><div class="authors__by"><div class="authlable">Published By: </div><div class="authdetaisl">Arindam Mukherjee</div></div><div class="published__on"><div class="authlable">Published On: </div><div class="authdetaisl">Jul 2, 2021</div></div></div><div class="sendros">--- ENDS ---</div></div>

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Cover Story

<p><span style="color:#FF0000;"><strong>What</strong></span></p><p>A social commerce app connecting 13 million entrepreneurs to over 45 million customers across 4,800 cities. Claims to have generated Rs 500 crore in revenue for its entrepreneurs.</p><p><span style="color:#FF0000;"><strong>Who</strong></span></p><p>IIT-Delhi batchmates Vidit Aatrey, 31, and Sanjeev Barnwal, 32. Aatrey is the CEO and Barnwal the chief technology officer.</p><div class="itemcenter"><iframe scrolling="no" allowfullscreen="" frameborder="0" width="100%" height="62" awidth="320" aheight="62" amplayout="fixed" src="https://ancillary-proxy.atarimworker.dev?url=https%3A%2F%2Fakm-img-a-in.tosshub.com%2Fsites%2Findiatoday%2Fbanner%2Fpreferred-source-new.html%3Fv%3D1.014" class="preferred-source-banner" loading="lazy"></iframe></div><style>.preferred-source-banner{  margin-top: 10px; margin-bottom:10px;}</style></p><p><span style="color:#FF0000;"><strong>When</strong></span></p><p>December 2015</p><p><span style="color:#FF0000;"><strong>The Big Idea</strong></span></p><p>Bengaluru-based Meesho&rsquo;s vision is to enable 100 million small businesses to succeed online in India. Their USP is helping build entrepreneurs with no capital.</p><p><span style="color:#FF0000;"><strong>The Eureka Moment</strong></span></p><p>The promoters saw an opportunity to bring small businesses online with their own online shop (&lsquo;Meri Shop&rsquo;). They not only found women using their product to actively sell to customers but also that scores of women wanted to start boutiques but lacked capital. The team built a tech platform to enable them to make a start.</p><p><span style="color:#FF0000;"><strong>Funding</strong></span></p><p>Five rounds of funding, totalling around $490 million, including an undisclosed sum by Facebook. Series E funding of $300 million in April 2021 in a round led by SoftBank Vision Fund 2.</p><p><span style="color:#FF0000;"><strong>InvestorSpeak</strong></span></p><p>&ldquo;We are impressed by Meesho&rsquo;s growth, daily engagement metrics and focus on unit economics. It provides an efficient platform for SME suppliers and social resellers to onboard the e-commerce revolution in India.&rdquo;</p><p><em>— Sumer Juneja Partner, SoftBank Investment Advisors</em></p><p><span style="color:#FF0000;"><strong>The Business Model</strong></span></p><p>Meesho is an online marketplace that enables small businesses and individuals to run online stores through social channels, such as WhatsApp, Facebook and Instagram. It provides support in order management, logistics, online payments, marketing, etc. The Facebook-backed venture says 90 per cent of the entrepreneurs in its 13 million-strong network are women.</p><p><span style="color:#FF0000;"><strong>Next Big Thing</strong></span></p><p>Meesho aims to bring 100 million entrepreneurs on its platform and cover kirana shops and the grocery market in smaller towns and cities.</p><p><span style="color:#FF0000;"><strong>Did You Know?</strong></span></p><p>Aatrey is a psychology buff and prolific on Twitter, with over 20,000 followers. He tweets on varied subjects and often gives entrepreneurial insights.</p><div id="tab-link-wrapper-plugin"><div class="authors__container"><div class="authors__by"><div class="authlable">Published By: </div><div class="authdetaisl">Arindam Mukherjee</div></div><div class="published__on"><div class="authlable">Published On: </div><div class="authdetaisl">Jul 2, 2021</div></div></div><div class="sendros">--- ENDS ---</div></div>

Currently valued at $2.1 billion, Meesho CEO and co-founder, Vidit Aatrey says that their business model is a first globally and that they hold 90 per cent of the market share. Here's the journey of a social commerce app to becoming a unicorn.

India Today

Selling points | Meesho - India Today

Selling points | Meesho

SpaceX and Ukraine have successfully blocked Russia's unauthorised use of Starlink internet to guide drones. This move strengthens Kyiv's defence capabilities and limits Moscow's drone operations.

Tesla and SpaceX owner Elon Musk

Elon Musk says SpaceX blocked Russia’s unauthorised Starlink use for drone attacks

North India prepares for rain and snow on February 2 due to Western Disturbances. Dense fog will continue to affect visibility across Punjab, Haryana, and Delhi.

Tourists enjoy winter and adventure sports including skiing at snow-laden Solang Valley, Kullu district, Himachal Pradesh on January 31, 2026. (Photo: PTI)

Western Disturbances to bring snow and rain to North India on Monday

The total allocation for Delhi Police has risen to Rs 12,846.15 crore in 2026–27, up from Rs 12,259.16 crore in the previous financial year, an increase of 4.57 per cent.

Delhi Police, Union Budget

More money, stronger policing: Budget 2026 boosts Delhi Police’s operational muscle

Former Haryana CM Bhupinder Singh Hooda termed the Union Budget 2025–26 “hollow and disappointing,” alleging it discriminated against Haryana and offered no relief to the common man.

Bhupinder Singh Hooda

Hollow, disappointing: Bhupinder Hooda says Budget 2026 left Haryana empty-handed

Novak Djokovic paid an emotional tribute to Rafael Nadal during the Australian Open ceremony, honouring the 22-time Grand Slam champion who watched from the stands. Despite dominating the first set, Djokovic ultimately fell to Carlos Alcaraz, who completed a Career Grand Slam.

Novak Djokovic

Novak Djokovic’s moving shoutout to Rafael Nadal steals spotlight after Aus Open final

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The BJP-led National Democratic Alliance (NDA) would win 352 seats if the Lok Sabha elections were held today, INDIA bloc 182 seats and others nine seats, according to the India Today-CVoter Mood of the Nation survey.

NDA would win 352 seats if Lok Sabha polls were held today: Mood of the Nation poll

Bands of the Army, Navy, and Air Force and paramilitary enthralled the audiences with an array of foot-tapping melodies, including 'Vande Mataram', 'Kadam Kadam Badhaye Ja', 'Vijay Bharat', 'Sitare Hind' and 'Brave Warrior', at the Beating Retreat ceremony at Delhi's Vijay Chowk on Thursday.

Beating Retreat ceremony: Military bands regale audience with foot-tapping melodies

In this report, the focus is on the high-level meeting between Congress MP Shashi Tharoor, Congress President Mallikarjun Kharge, and Leader of Opposition Rahul Gandhi. The meeting aimed to address speculations regarding a rebellion and internal friction within the Kerala Congress unit. Speaking after the marathon session, Shashi Tharoor stated, 'The discussion with my two party leaders, the LOP and the Congress President and we had a very good, constructive, positive discussion.' He emphasized that the party is moving forward on the same page, dismissing rumors of a fallout. Tharoor, the MP from Thiruvananthapuram, confirmed he would continue to campaign for the party alongside the state leadership. The Congress leadership has reportedly stepped in to ensure unity ahead of upcoming elections, describing Tharoor as an asset to the party. The discussion follows Tharoor's recent absence from party meetings and reported differences with the state leadership in Kerala.

sashi

Shashi Tharoor meets Rahul Gandhi, Kharge to resolve Kerala Congress rift

In this Special Report, the focus is on the tabling of the Economic Survey 2025-26 and Prime Minister Narendra Modi's address at the start of the Budget Session. Finance Minister Nirmala Sitharaman presented the survey in the Lok Sabha, projecting a robust GDP growth of 7.4% for FY26. Prime Minister Narendra Modi lauded the India-EU Free Trade Agreement, stating, 'In the beginning of this quarter, the free trade agreement between India and the European Union is a glimpse of how bright the future of the youth of India is.' The Prime Minister emphasized that the next 25 years are crucial for achieving the vision of 'Viksit Bharat 2047' and noted that India is now on the 'reform express.' The bulletin also covers the political friction in Parliament, with the opposition demanding a rollback of the G. Ramji law while the BJP accused them of disrespecting constitutional traditions. The survey highlights fiscal prudence, with the deficit met at 4.8% of GDP.

PM Modi: India-EU FTA Is A Glimpse Of A Bright Future For Youth

PM Modi hails India-EU FTA as 'key to unlocking vast markets' for Indian goods

This special report covers the final rites of Ajit Pawar being conducted at Vidya Pratishthan in Baramati. The transcript highlights the emotional scenes as the Pawar family, including Sunetra Pawar, Parth Pawar, and Jai Pawar, pay their last respects. A significant moment is noted between Supriya Sule and Sunetra Pawar, who stood together despite their past political face-off in the Lok Sabha elections. The speaker notes, 'The family, the political divide blurred by what has been deep love within the family and that void today is filled by the outpouring of grief.' The programme reflects on Ajit Pawar's legacy as a 'mercurial leader' who transformed Baramati into a model constituency. The report details the public nature of the bereavement, with a three-day mourning period announced in the region as the community gathers to say goodbye to the leader they affectionately called 'Dada'.

Final Rites: Baramati Bids Farewell To Ajit Pawar

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Selling points | Meesho

Currently valued at $2.1 billion, Meesho CEO and co-founder, Vidit Aatrey says that their business model is a first globally and that they hold 90 per cent of the market share. Here's the journey of a social commerce app to becoming a unicorn.

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