Watch: Mumbaikars cheer as they grab their iPhone 17s after queuing up since 1 am

Apple has officially kicked off the sale of its latest iPhone 17 series in India, drawing massive crowds at its Mumbai BKC store. Excitement around the new launch was so high that people started lining up outside the store from Thursday evening itself. Hundreds of eager buyers could be seen waiting, with some standing in queues for 7 to 8 hours, while others had already booked their devices in advance. The grand launch once again highlights Apple’s strong fan following and the growing craze for iPhones in India.