How important is election strategist for a political party? Experts weigh in

In a discussion on the role of political consultants in modern elections, industry leaders Naresh Arora, Rishi Raj Singh, and Robbin Sharrma shared insights into their experiences with prominent political figures. Speaking at the India Today Conclave, Naresh Arora, Co-Founder of Design Boxed, praised Ajit Pawar of the Nationalist Congress Party (NCP) for his clear vision and openness to feedback, stating, "Only secure politicians listen to everyone".

Rishi Raj Singh, Co-Founder of I-PAC, echoed the sentiment, asserting that no political party can succeed without consultants, highlighting the intelligence of current leaders who know when and whom to listen to. Robbin Sharrma, Founder of Showtime Consulting, clarified the consultant's role as a supportive yet crucial element in the electoral process, stating, "We are not the horse that pulls the cart, but a small cog in the wheel". The discussion underscored the indispensable contributions of political consultants in shaping strategies, managing campaigns, and ultimately helping leaders navigate the complexities of contemporary electoral dynamics.