How Raghav and Prachi Agarwal are making bhajans cool for India's Gen Z with 'bhajan clubbing'

A new trend called 'bhajan clubbing' is taking India's youth by storm, blending devotion with electronic bass drops in a club-like setting, but without alcohol or substances. Leading this movement are siblings Raghav and Prachi Agarwal, known as the 'Backstage Siblings'. In this conversation, they discuss their journey from being investment bankers and traders to viral music sensations. Prachi Agarwal states, 'This has always brought this piece to people, but now people are more comfortable accepting it... this is a paradigm shift that we are trying to get, that it's okay to not be under influence of something.' They explain how their jamming sessions, which started in their living room, now attract thousands, with 85% of the audience aged between 18 and 30. The duo mixes traditional bhajans with Bollywood and Sufi music, creating a unique, sober, and spiritual high for Gen Z.