Mysore Sandal Soap's new brand ambassador sparks language, culture controversy

The Karnataka government's decision to appoint actress Tamannaah Bhatia as the brand ambassador for Mysore Sandal Soap has sparked controversy. The Rs 6.20 crore deal has been criticised for ignoring local talent and allegedly undermining regional identity. Karnataka's Commerce Minister M.B. Patil defended the move, stating it aims to expand the brand's footprint beyond the state.