Transforming rural India: How Pernod Ricard India's WAL program empowers farmers and fosters sustainability

In the heartland of India, farmers face numerous challenges to sustain their livelihoods, with unpredictable weather and water scarcity among the most daunting. Recognizing how corporate initiatives can help mitigate such challenges, Pernod Ricard India stepped in with its Water, Agriculture, and Livelihood (WAL) program to make a difference.

The video highlights how through improved water management practices, such as rainwater harvesting and watershed management, farmers now have better access to water, extending their growing seasons and enhancing agricultural productivity.

It also showcases personal stories from farmers who have benefitted from these efforts, bringing to the fore the transformation in their farming practices and quality of life. From better crop yields due to modern equipment and training to sustainable practices like vermicomposting, the positive changes are palpable. Empowering women farmers and promoting sustainable agriculture have also been key focuses, contributing to a more resilient and prosperous farming community.

Through these collective efforts, the video paints a hopeful picture of innovation and resilience, illustrating how strategic corporate social responsibility can drive profound change and contribute to ensuring a sustainable future for all.